With the expanding role of entertainment in the national media and the impact that this content has on public culture, the need for an ethical framework that is compatible with Iranian-Islamic culture is felt more than ever. Studies show that producers of this type of programs face serious problems: including the conflict between tradition and modernity, the lack of fixed values, administrative pressures, and the lack of specific ethical principles. If these challenges are not managed without intellectual support, there is a possibility of a decline in the quality of the content or even going in the wrong direction. In this article, an attempt has been made to propose a set of ethical principles that can be used to produce media entertainment by looking at Islamic teachings and examining specific television programs. Based on the results of this research, principles such as respect for the audience, creating a balance between meaning and pleasure, honesty, avoiding superficiality, cultural responsibility, and audience participation have the potential to be implemented in Iranian media. The innovative aspect of this research is in combining religious sources with the analysis of the actual content of television programs. In this way, this research provides both a theoretical framework and is applicable in practice.